About Us

Primo Chalk is made in Austin, TX by athletes for athletes.

The idea for Primo Chalk occurred on the way home from a workout. I had forgotten to wash my hands after Olympic lifting and many pull-ups.  I had a couple of rips. I thought about all the bacteria and nasty stuff that were, possibly, on the bars and bumper plates at my gym …and now on my hands …and the steering wheel ..and the gearshift.

The first formula was a reality a few months later and we (some CrossFit trainers and I) tested it. The test was several workouts that included weight lifting We started using it in classes and nearly everyone seemed to like it better than the regular stuff.

The original intent of the product was, of course, to reduce the likelihood of staph infections resulting from sharing equipment in a warm, moist environment.

Then the outstanding properties of our formula became apparent during testing.  Apparently there was a lot of room for improvement in regular chalk! We started sending out samples to athletes of all sorts. Feedback is unanimously positive with varying levels of “Wow!”.

The climbing world is now warmly accepting Primo Chalk™ and climbers all over the world are starting to use it on real rock and in the gyms.

At this point we feel confident that our product will become the dominant brand in rock climbing chalk, Crossfit, and power lifting and other sports as well.

The combination of the essential oils protects your skin and inhibit the growth of bacteria, fungi and viruses *.

For more information on the science behind this see Chao, SC | Young, DG | Oberg, CJ
Journal of Essential Oil Research [J. Essent. Oil Res.]. Vol. 10, no. 5, pp. 517-523. Sep-Oct 1998 abstract here.

The natural drying agent keeps the chalk dry even when you’re really sweaty.

Now, don’t get me wrong if you’re sweating and doing push ups between set of cleans, any chalk is going to wipe off and get wet. It’s not magic.

During testing and use we and others have discovered other benefits too. They are listed on the home page.

I believe we’ve solved a common but overlooked problem. That is, how do you make gym chalk not suck. As I see it, the major problems with the stuff that’s available are actually limiting factors in athletic performance. They play a psychological role in the athlete’s ability to focus. For rock climbing, we made the chalk ball looser so you can easily move it around inside a chalk bag. Since it lasts longer and doesn’t fall off easily, grip is a given. You don’t think about it, it’s just there. Because our product has a slight pain reducing and skin conditioning effect, there is less distraction from pressure on hard callous. Further, those callouses are less likely to harden and tear.

To get the full skin conditioning effect wash your hands after working out. This washes the chalk and drying agent away but leaves some of the organic essential oils. Consider using regular chalk one day and Primo the next. See how your hands feel afterward.

PrimoChalk™ is designed for weight lifting, crossfit, rock climbing and other sports.

If you have any questions about PrimoChalk™, email us.

Jeremy Brooks
The inventor

I’ve taken some time to compile information about chalk in general. Some of you may find this interesting.This substance is a white, porous, light weight and soft sedimentary rock. In fact, it is a form of limestone and is composed of calcite. The chemical name for Calcite is calcium carbonate or CaCO3. Calcite forms within relatively deep (high pressure) marine conditions due to the gradual accumulation of tiny coccoliths (calcite plates) which are shed from micro-organisms called coccolithophores.

It is not unusual to identify nodules or flint and chert embedded inside chalk. Rock climbing chalk can also refer to other compounds such as calcium sulfate and magnesium silicate.

It is somewhat resistant to weathering or slumping when compared to clay with which it tends to be associated. These properties cause it to form tall steep cliffs where chalk ridges meet with the sea. Hills, known as downland, typically form where bands of chalk meet the surface at an angle, thus forming a scarp slope. Because it is porous it can hold a large volume of ground water, providing a natural reservoir that releases water slowly through dry seasons.

Because it is soft and porous, climbing on calcite cliffs or downlands can be dangerous.

It is not pleasant thing to inhale but it is relatively harmless in small amounts. For instance while in a gym. However what lives on the chalk brings a whole new dimension to the safety concern. USGyms.net Looked at samples of air from gyms and were shocked to see the amount of bacteria in their samples.

Everything from resin to mat fibers was expected. They did not anticipate Salmonella (Salmonella cholereasuis), Staph (Staphylococcus aureus), E-Coli (Escherichia coli) and Candida (Candida albicans). According to USGyms.net that “dirty sock/foot” odor is made up of Salmonella, Staph, E-Coli and Candida.

These are the three things you need to know according to USGyms.net…

* Skin Rafts: Skin rafts are basically “human skin shedding.” We do this to the tune of 150,000 skin rafts an hour. Tiny little bugs called dust mites consume this exfoliation. Like all living creatures, they waste and it’s their waste humans react to. Dust mites are in the arachnid family that includes spiders, scorpions and ticks. Dust mites feed on dead skin that sloughs from our bodies (and probably potato chips & cookie crumbs). They live their whole lives in dark corner dust bunnies: hatching, growing, eating, defecating, mating and laying eggs. It’s their bathroom habits that make us itch and wheeze. Many people develop severe allergies to dust mite droppings. Lie on a rug where they live and you might get itchy red bumps on your skin. Breath in dust and you may have more serious symptoms like difficulty breathing or even a severe asthma attack.

* Germs: Germs don’t have little wings on them and they don’t know breaststroke, freestyle, or any other swim stroke to move through the air. Dust helps retain the odors and bacteria you, your coaches, and athletes breathe.

* Sense of Smell: Out of our five senses, your sense of smell is the only one that goes directly to the brain. This is an important factor. Stop and think about that for a moment. Now, here’s the frightening part: Most air-fresheners you purchase contain what I call “Novocain for the nose”. Basically, it’s a deadening agent that makes your olfactory sense become comatose. Then the manufacturers put some “tutti-frutti” flavor of the month in the products to mask the odors. What you’re left breathing is all the stuff that was there to begin with plus these new chemicals. I call that “chemical soup du jour!””

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