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Is it worth the cost?

We think so. Here's why:

Primo Chalk contains proven staph and other bacteria-killing organic essential oils. The oil blend also protects and conditions your hands while reducing rips and tears. You'll also find Primo Chalk offers outstanding grip during every use.

Primo Chalk lasts longer once you have it on. It coats your hands and requires about 1/2 the number of applications as the competitor. This means you'll spend less time worrying about your grip and less time getting more chalk. Personally, I have greater confidence in my lifts and when I'm on the rope with this stuff. That's why I created, use and promote it.