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Sierra Blair-Coyle -- Primo Chalk's Newest Athlete Ambassador

Professional rock climber Sierra Blair-Coyle is our newest athlete ambassador. An amazing young woman with a social following of nearly 200k people, we are ecstatic to have her representing our brand. To celebrate her arrival, we are offering a 20% discount on our chalk, only at (excludes S/H). Use code SBC for the discount.


Check out the unique way we asked her to join our team


And her response


Welcome to the family Sierra!

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