Professional rock climber Sierra Blair-Coyle is our newest athlete ambassador. An amazing young woman with a social following of nearly 200k people, we are ecstatic to have her representing our brand. To celebrate her arrival, we are offering a 20% discount on our chalk, only at primochalk.com (excludes S/H). Use code SBC for the discount.
Check out the unique way we asked her to join our team
And her response
Welcome to the family Sierra!