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January 05, 2017


Primo Athlete Sponsorship Competition Update

Primo is starting a new Athlete Ambassador program called #primoathlete.

You can check out all the new Ambassador's we've already onboard at the #primoathlete page.

As part of this program, we'll be giving away cash prizes each quarter, to the top-ranked athlete in each sport.

Top Ambassador Pages

To level the playing field, our cash prize at the end of each quarter will be awarded based on which Ambassador gets the most unique views on their Athlete page.

Here's a snapshot of the top-performing pages since January 1st, 2017.

Most popular athlete pages 1-1-17 to 1-5-17

Rankings for Q1 2017.

Last updated January 5, 2017 @ 2:30pm

Compete to Win

To get more views of your athlete page, be sure to share it with your friends on social media, and mention Primo to your friends and fans.

To get an athlete page of your own, apply here. We're currently looking for more women athletes to join! Do you know any?

We'll be back to update this graph about once a week with current rankings. keep an eye out!

November 17, 2016


Steve Gaspar on Route Setting and Climbing

I started traditional mountaineering when I was 11 years old, and it wasn't until I went to college in Boston that I began pushing my limits in the sport. I spent a lot of time in Vermont and New Hampshire in the White Mountains and the Presidential Range.

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September 11, 2016


Scot Mendelson loves Primo

Scot Mendelson
Power Lifting

Scot Mendelson is a world record holding Strong man. He is what I consider obscenely strong. In the world of powerlifting, grip is crucial. Scot emailed me today after using PrimoChalk in a workout. His exact words were...

"That is the most amazing chalk I've ever felt!!!"

Check out this video of him bench pressing more than 1000lbs!

May 07, 2014


2014 CSCCa Conference

The 2014 Collegiate Strength and Conditional Coaches association Conference is in full swing and Primo Chalk is excited to be here. There are over 900 coaches from schools and gyms across the country that descended upon Salt Lake City for the event. The 3 day gathering is chock-full of speakers, demonstrations, give-aways and networking events. 

If you notice that your favorite school's team is looking a little stronger next year, don't be surprised if Primo Chalk is involved!

May 05, 2014


Sierra Blair-Coyle -- Primo Chalk's Newest Athlete Ambassador

Professional rock climber Sierra Blair-Coyle is our newest athlete ambassador. An amazing young woman with a social following of nearly 200k people, we are ecstatic to have her representing our brand. To celebrate her arrival, we are offering a 20% discount on our chalk, only at (excludes S/H). Use code SBC for the discount.


Check out the unique way we asked her to join our team


And her response


Welcome to the family Sierra!