Hello I'm Geoff. I love Adventure Sports! It connects us with each other and the world in a deep and profound way. If you're wondering where I am right now, I'm probably outside with my family. I've been skiing and snowboarding since I could walk and I love all alpine sports. I love to Travel. I'm an Ice & Rock Climber, Mountain lover and backcountry Wilderness EMT provider, but mostly a Yak Butter Tea drinker. I'm a social entrepreneur who believes small business is a great vehicle for loving the people around us. That's why I'm a #PrimoAthlete ... so gear up and lets go climbing!!!