Alexandra Reider – Climbing – Lancaster, PA

Follow What does your involvement in the sport mean to you? What made you fall in love with it? I fell in love with climbing when I realized it combined all the things I love into one activity. It helps build your fitness level, challenges your mental by overcoming fears and analyzing outcomes, and it…

On Weightlifting and Body Image

Seeing as I will be talking to and sharing the stories of many other athletes, I found it necessary to share my own. Bare with me, because this is going to be a long one… — This is me: This, is also me: In two of these images, I feel fat. I am constantly worried…

Scot Mendelson loves Primo

Name: Scot Mendelson Usage: Power Lifting Scot Mendelson is a world record holding Strong man. He is what I consider obscenely strong. In the world of powerlifting, grip is crucial. Scot emailed me today after using PrimoChalk in a workout. His exact words were… “That is the most amazing chalk I’ve ever felt!!!” Check out…

Primo Athlete Sponsorship Competition Update

Primo is starting a new Athlete Ambassador program called #primoathlete. You can check out all the new Ambassador’s we’ve already onboard at the #primoathlete page. As part of this program, we’ll be giving away cash prizes each quarter, to the top-ranked athlete in each sport. Top Ambassador Pages To level the playing field, our cash…

Rob Casimiro – Climbing – New York, NY

Follow Hard-hitting weekend warrior who works at a hospital by day, but spends his nights and weekends slaying boulders, hurling himself off mountains and getting outdoors as much as possible. When I climb, I swear by Primo chalk. With how frequently I’m at the climbing gym, or on rock – it’s important to get stuff…

Chris Sanchez – Strongman, Powerlifting & Crossfit – Edinburg, TX

Follow I’m a strongman competitor always seeking improvement and knowledge of the strength world. I love powerlifting and crossfit. I love training, coaching and guiding myself and others to their goals and ambitions and one day hope to make it my own career choice. I’ve got a few competitions coming up. And above all, I…

Mark Gerken – Climbing – Boulder, CO

Follow I am an Outward Bound instructor and AMGA SPI certified climbing guide. I recently converted a van and moved to Boulder, CO to further explore my love for climbing and to push my capabilities to the next level.